Cover of: Standard Directory of Advertisers 1999 | National Register Pub Co

Standard Directory of Advertisers 1999

Business Classifications & Index (Serial (2 Vol Set))
  • 2.29 MB
  • 274 Downloads
  • English
by
National Register Publishing
General, Advertising & Promotion, Reference - General, Business & Economics, Reference, Business/Econ
The Physical Object
FormatPaperback
ID Numbers
Open LibraryOL11111641M
ISBN 100872172880
ISBN 139780872172883
OCLC/WorldCa40728573

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Advertising Red Book Standard Directory of Advertisers, Volume 1. companion to the Standard Directory of Advertisers and often called the Red Book, because of its red cover, the directory (which absorbed McKittrick’s Directory and the Standard Advertising Register) offers profiles on advertising agencies including their location, corporate contact names, and billing information.

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About this book This book will offer companies in the food industry a comprehensive guide to preparing for a British Retail Consortium Standard evaluation (Issue 6).

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This directory lists names and addresses of numerous companies, including the tiny and obscure. It offers Dun's numbers (unique numerical identifiers common to all Dun & Bradstreet business reference sources) but omits zip codes. Standard directory of advertisers Geographical [ed.]. -- New York, N.Y.: National Register Pub.

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The largest group of advertisers are the food marketers, followed by marketers of drugs and cosmetics, soaps, automobiles, tobacco, appliances, and oil products.

The major U.S. advertising media include newspapers, magazines, television and radio, business publications, billboards, and circulars sent through the mail.

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The standard broadcast week starts on Monday and ends on Sunday. The standard broadcast month ends on the last Sunday of the calendar month. Broadcast Calendar According to Donald R. Holland, author of Volney B.

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